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How The Super Bowl Became The Championship Of Advertising (A BUSINESS INSIDER LOOK)

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The Super Bowl is a rare television event where the audience is actually willing to watch the commercials which has turned it into a championship of advertising. The cost of running an ad during the Super Bowl has continued to increase while viewership has started to fall off. Despite that, advertisers still say it is worth it and that the value lasts longer than the game.



Have you ever wondered what goes on behind the scenes of catering for all those Super Bowl Fans in the stadium?

From kitchens deep within Miami Hard Rock Stadium, a culinary staff of 3,000 people are dishing out all the food for Super Bowl LIV. Chefs are flown in from all over the country to help feed 215,000 of football's biggest fans. They're hustling non-stop to cook 10,000 hot dogs and 400 different menu items in just one week leading up to the big game.




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