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Drake Partners With Live Streaming Platform Caffeine To Stream Rap Battle

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In case you missed it, hip hop star Drake has signed an exclusive multi-year deal with a budding broadcasting company named Caffeine, which 
hopes to rival Amazon's Twitch and Google's You Tube.

The streaming company Caffeine, whose name is inspired by the idea of people connecting over a cup of coffee, officially launched last November. It was founded by former Apple designer and entrepreneur Ben Keighran, who has worked with a handful of other past Apple employees  to develop a platform that competes with live TV.



They collbaoration is also with a New York-based battle rap league called the Ultimate Rap League, Drake is going to stream rap battles on Caffeine, which will be  a big move for the platform. Keighran suggested that Drake wants to focus on bringing the battle rap element of hip hop culture to a wider audience. Currently, battle rap is mostly viewed via a pay-per-view platform, but on Caffeine it will be livestreamed for free

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CNN (SOURCE)




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