In case you missed it, hip hop star Drake has signed an exclusive multi-year deal with a budding broadcasting company named Caffeine, which hopes to rival Amazon's Twitch and Google's You Tube.
The streaming company Caffeine, whose name is inspired by the idea of people connecting over a cup of coffee, officially launched last November. It was founded by former Apple designer and entrepreneur Ben Keighran, who has worked with a handful of other past Apple employees to develop a platform that competes with live TV.
They collbaoration is also with a New York-based battle rap league called the Ultimate Rap League, Drake is going to stream rap battles on Caffeine, which will be a big move for the platform. Keighran suggested that Drake wants to focus on bringing the battle rap element of hip hop culture to a wider audience. Currently, battle rap is mostly viewed via a pay-per-view platform, but on Caffeine it will be livestreamed for free