In case you missed it, Quaker Oats is changing the Aunt Jemima pancake brand and logo. The cancellation of the brand, which is more than 130 years old, comes as an acknowledgement that its origins are based on a racial stereotype.
“We recognize Aunt Jemima’s origins are based on a racial stereotype,” Kristin Kroepfl, vice president and chief marketing officer of Quaker Foods North America, said in a recent press release. “As we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers’ expectations.”
Even though the brand has evolved over the years, including the removal of the mammy caricature, which was replaced by a more socially acceptable African American female face, the message behind the brand still remained the same
TikTok user, Kirby, took to social media to give a history lesson on the origins of Aunt Jemima via a video titled “How To Make A Non Racist Breakfast."
Photo Credit: Aunt Jemima
SOURCE - AFROTECH